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Beyond Market Prices

mobile phones in trade and livelihood activities – Ghana, Uganda, India, China

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What do RCTs of Market Information Systems actually evaluate?

Posted on June 1, 2015 by Jenna Burrell

There are now quite a number of experimental designs and RCTs (randomized controlled trials) of market information systems measuring revenue gained by rural agriculturalists (farmers, fishermen) and traders. While some show improvements to the prices farmers get for their crops, others disappointingly show a lack of impact. There are also studies of agricultural extension services delivered via mobile phone which suggest that crop productivity is boosted by such services. How might these studies guide what actions are taken (i.e. to provide such services) in the real world?

What is ‘ecological validity?’ It is the relationship between controlled, or lab-based experiments and what unfolds in a non-lab, non-controlled environment (aka the ‘real world’). Out in the world multiple variables interact in different ways. So what can we take away as actionable from an RCT that shows a market information system has resulted in boosted revenues for farmers who used it? How do we reconcile the successes with similarly designed studies that showed a failure of impact?

Recent RCTs of MIS have been designed to provide the ideal circumstances for their success. They do so in the following ways:

1) providing the service for free [see Cole and Fernando 2014, Fafchamps and Minten 2012, Nakasone 2013, Hildebrandt et al. 2013]

2) automatically enrolling farmers and pre-customizing information delivery [Nakasone 2013]

3) providing extensive training on the use of the system to overcome literacy limitations [Hildebrandt 2011]

Why do they do this? Because these studies intend to show what impact information (in isolation from other issues) has on markets, farmer profits, and revenues. That does NOT quite make these studies true evaluations of a particular system in real-world use.

So what does this mean for the real-world use of MIS systems such as Esoko, Reuters Market Light, etc?

For item (1) it means that a successful business model will most likely require that it be provided for free, (at least in the short to medium term) if it is to yield the effects measured by recent studies.

For (2) and (3) it means that service adoption and literacy issues remain significant and substantial barriers. Artificially eliminating them for the purpose of an RCT is problematic because it obscures this fact. Fortunately, many programs in this space are finally becoming more attuned to this reality and offering such services through more user-friendly and accessible IVR or call center models (as Esoko now does). For more literacy-demanding services, training (or infomediaries) will be needed. Where training is needed, the scalability of such services is an issue.

Susan Wyche and Chip Steinfield have a paper that’s just come out evaluating the user interface issues around MIS. They look at the affordances of such services and the challenges they pose for farmers. By contrast, RCTs championed by economists fail to address usability and literacy issues when they treat ‘information’ as the only important variable to isolate. It will likely require more interest and support for researchers with different kinds of training (HCI, social science) to make sure this important issue is not trivialized.

Bibliography:

Cole and Fernando (2014) ‘The Value of Advice: Evidence from the Adoption of Agricultural Practices‘ Harvard Business School Working Paper.

Fafchamps and Minten (2012) Impact of SMS-Based Agricultural Information on Indian Farmers. The World Bank Economic Review.

Nakasone, Eduardo (2013) The Role of Price Information in Agricultural Markets: Experimental Evidence from Rural Peru. Selected Paper prepared for presentation at the Agricultural & Applied Economics Association’s 2013 AAEA & CAES Joint Annual Meeting, Washington, DC, August 4-6, 2013.

Hildebrandt, N. (2011). Teach a Man to Text. Esoko, Insights from the Field.

Hildebrandt, N., Y. Nyarko, Romagnoli, and Soldani (2013). Market Information Systems for Rural Farmers: Evaluation of ESOKO MIS – Year 1 Results. New York University: Africa House Blog.

Wyche, S. and C. Steinfield (2015). Why Don’t Farmers Use Cell Phones to Access Market Prices? Technology Affordances and Barriers to Market Information Services Adoption in Rural Kenya. Information Technology for Development

The ‘Myth of Market Price Information’ at the CRS ICT4D conference

Posted on May 27, 2015 by Jenna Burrell

A warm welcome to visitors who’ve found their way to this page from the Catholic Relief Services ICT4D conference.

To know more about the objectives of this 5+ year research project visit our about page.

If you are involved in an ICT4D project in the domain of agricultural, markets, and trade please visit our projects page to see if it is listed.

If your project isn’t listed let us know (or post a comment below) and we’ll add it to our listings!

A very small selection of hundreds of interviews with farmers, fishermen, traders, and others have been written up as profiles. Read these to get a richer sense of how ‘the poor’ and the ‘non-affluent’ manage, survive, and thrive with mobile phones in hand.

For a more in-depth treatment of these topics, visit the publications page. In particular see our working paper titled ‘The Myth of Market Price Information.’

Revisiting the fishers of Kerala: understanding diverse uses of mobile phones and definitions of welfare

Posted on December 29, 2013 by Jenna Burrell

This month Janaki Srinivasan presented at the ICTD conference on her project revisiting the site of a canonical study on mobile phone use by fishermen in north Kerala. The original study (by economist Rob Jensen) showed compelling evidence that fishermen used mobile phones to check prices at different beach landing sites leading to improved efficiency in the market as a whole and welfare gains to small and large-scale fishermen. In our revisit we sought to explore the use of mobile phones in this industry more broadly and to consider the history of the region, the groundwork that made these efficiency and welfare gains possible. In the process we raised issues about the potential to scale ICTD results across politically/historically/economically heterogeneous regions. Our findings also question how policy-makers and technology designers might go about drawing ‘implications’ from such studies.

[reposted from the IMTFI blog.]

Field site and findings
We first encountered our field site through a study that has become canonical in ICTD: economist Robert Jensen’s study of mobile phone use in fishing markets in north Kerala. Very simply put, Jensen found that the use of mobile phones to share market price information made fish markets more efficient while also improving producer and consumer welfare. Our goal with this project was to understand the geographic and political economic conditions in which Jensen’s findings hold and to examine questions of generalizability. In addition, we wanted to expand definitions of welfare to encompass more than an increase in income or savings.

We used a different methodological approach to frame and tackle these questions, constructing an ethnographic case study comparing two sites, one in north Kerala where Jensen’s study was conducted and the other in south Kerala. We conducted three-and-a-half months of participant observation and interviews in 2012 at fish landing centers in Kozhikode district in north Kerala and Thiruvananthapuram district in south Kerala. We spoke with fishers (owners of small and large boats, workers), fish purchasers (wholesale traders, small-scale vendors, including male and female), auctioneers who conducted the ‘auctions’ by which most fish was transacted between fishers and buyers, activists and others involved the fish supply chain. Based on our research, we found that

  1. fish trade in north Kerala is a special case. The region’s geography as well as prevalent investment and credit relationships allowed fishers the flexibility to sell at different markets. In south Kerala, we found that all-season landing centers were farther apart than in the north. Further, boats were bound by a credit relationship to a single investor rather than to several investors as in the north. For these reasons, fishers in the south had less flexibility to sell in different markets.
  2. Moreover, in both regions, only specific categories of actors within a landing center found price information critical in making trading decisions and regularly used phones to ascertain it.
  3. A majority of those at the fish market were using mobile phones in a much wider range of activities related to their livelihoods.
  4. While a majority of these individuals perceived mobile phones as having enhanced their livelihoods and well-being, their implicit definitions of ‘welfare’ were rarely focused on improved incomes alone, emphasizing instead how they used their phones to maintain relations within and outside the market, and protected themselves during times of risk, vulnerability, or emergency.

Describing our first and second conclusions, and the list of differences between fishing in north and south Kerala, is beyond the scope of a short blog post such as this one. Therefore, we focus here on our third and fourth conclusions. We discuss the varied uses of phones and the many definitions of welfare that were emphasized by different actors in the fishing industry. Based on our observations, we argue that the seeking of market price information via mobile phones should not be given an over-privileged role.

Mobile phone use and definitions of welfare in fish landing centers of Kerala

At the time Jensen conducted his research (1997-2002), phones cost Rs. 5000 (around $106) on average, and there was a clear division between those who possessed phones and those who did not. By the time we conducted our study (2012), phones could be purchased for as little as Rs. 700 (around $15) and many owned multiple phones. No boat went out to sea without a phone and most typically had multiple handsets onboard. Nor was this restricted to fishers: an auctioneer told us “There’s no business here without mobiles” and we heard this from almost all categories of actors operating in both north and south Kerala sites. Jensen’s focus on who possessed phones and who did not is therefore less significant today than it was during his study. The more interesting question today is how phones are being used by different categories of users. In addition, we saw that other technologies such as GPS and echo sounders have become popular since Jensen’s study, making it worth asking how phones are being used in conjunction with these technologies.

Among the broader uses of the mobile phone, co-ordination work between the different actors in the fish economy constituted an important category of uses. This was important in fish marketing activities, as well as in fish preservation. Boat owners and fishing crew described, and we saw, how they would call their auctioneers a few minutes before they arrived at the shore to ensure someone was on hand to perform the auctions. Fishers in the south also mentioned discussing the timing (rather than site) of landing to optimize pricing. The ice-seller on the shore called the ice company to order ice based on how much fish was being transacted on a given day. Wholesale merchants and export agents also mentioned using the phone to communicate details of the trucks on which they were sending fish to agents at the destination. The perishability of fish, of course, was part of what made this coordination work critical.

Phones were also mentioned in the context of coordinating or balancing work and home concerns, most often by women vendors who operated in south Kerala. With the growth of fish exports, the presence of export company agents on the beach and the entry of cheaper fish from neighboring Tamilnadu, small-scale vendors are increasingly being marginalized in this region. Many small-scale vendors in this region have started traveling to markets in Tamilnadu to buy cheaper fish. Women comprise a part of this population that travels long distances everyday to purchase fish. A woman vendor’s work day, which includes traveling by public or hired transport because she doesn’t own a vehicle, attending an auction, purchasing fish and selling it at a market or at individual houses, can last longer than 12 hours. Since women are also seen as the caretakers of this family in the prevalently patriarchal structure of the region, they worry about their families and their children throughout the day that they spend away from home. Many of them mentioned that having a phone helped them inform their family of their schedules and delays, know what was going on at home, and relieved them of constant worry.

Just as frequently as coordination work, people on the ground mentioned fish-finding as a prime reason for using mobile phones. Fishers used phones at sea and on shore to gauge fishing grounds on a given day. We found, in addition, that phones were often used in conjunction with the Garmin GPS units that all fishing units carried. The GPS was used to mark and specify the exact location where fish had been found. Fishers both used these markers themselves at a later date to look for fish, and also shared them with friends and relatives, a practice also noted by Abraham and Sreekumar. The widespread use of GPS and echo sounder technologies to pinpoint the location of fish and the use of GPS coordinates to share such prime fishing locations with other fishers post-dates Jensen’s study and is another element of the changing industry. While the sharing of fish locations is limited to fishers’ close social networks, it is worth noting that Jensen dismisses the likelihood of such a practice existing at all and as being against fishers’ self interest.

Finally, mobile phones (along with other communication devices) were perceived to be important in times of emergency as others have also noted. Fishers used both phones and wireless sets (the latter were typically installed only on large, mechanized boats) to contact the shore or other fishers in case of emergencies (such as running out of fuel, a damaged engine). Fishers frequently mentioned the dangers of fishing. A fisherman in north Kerala relayed a story of being out at sea when the fuel finished and his eventual rescue following a phone call placed on a satellite phone to a coastguard office, adding “I have great respect for this device because it saved our life.”

Using examples from north and south Kerala, we outlined six primary uses of the mobile phone – (1) price information gathering in combination with (2) arbitrage work (as considered by Jensen), as well as (3) coordination work, (4) balancing work and family (5) fish-finding, and (6) emergency response. We did this to question the often singular attention placed on the first two, and the pithy statement that commonly circulates in the aid sector and the mass media that ‘farmers/fishermen use mobile phones to get a better prices for their goods.’ What we heard from fishing industry actors in the field in both north and south Kerala is that there is no single practice that prevails as the most significant or universally valued use of the phone. It is important here, we argue, not to mistake the focus and priorities of disciplines (such as the concern in economics for how information asymmetries affect market functioning) for the interests and priorities of target populations. There are opportunities in the ICTD space (perhaps underexplored) to support the underlying needs that these alternate practices reflect.

The varied uses of the phone among these actors are matched by almost as many understandings of ‘welfare’ in their lives. People did not define their well-being or welfare primarily in terms of their income, or in terms of optimizing it. Many of them, especially the owners and crew of vallam and gillnet boats, and small-scale vendors, spoke instead in terms of managing or coping. They spoke of their physical and mental well-being, sometimes prioritizing that over an increased income (such as fishers who spoke of wanting to sell quickly and move on to rest, rather than wait to get the best price). The survival of a fishing unit lost at sea or caught in a storm is, of course, critical to fishers’ own long-term welfare and that of their families. Fishers and others in the fishing supply chain spoke also in terms of maintaining relationships, with fellow fishers, their auctioneers, or regular buyers, rather than solely in terms of optimizing their incomes (as reflected in practices of sharing fish-finding locations). These practices may very well eventually lead to improved incomes, but in a longer term and less easily measurable way. They also lead us to ask if Jensen’s definition of the fisherman’s problem as “maximizing profits by choosing where to sell their fish” or concluding with income increases as “welfare benefits” doesn’t narrow our understanding of the reality of the fish market.

The broader implication of our work, which we are only able to flag in this post (but is available in more detail here), concerns the importance of situating analyses of technology use in the history and political economy of a region and a sector. Through our conversations and examination of archival material, we found that fish markets in Kerala have been shaped by the regulatory influences of both fishers’ collectives and the government, in particular the creation of fishers’ co-operative societies, the systematization of an auctioning system and the loosening of traditionally coercive credit relations between fishers and those who provided them capital to purchase and operate their fishing craft and gear. We suggest that when studies (such as Jensen’s) omit these features in order to create parsimonious models and explanations, we end up representing particular markets as more “free” than is warranted. In turn, this potentially blinds us to the power dynamics that shape the daily working of such a market, including who uses technology and towards what end.

The Myth of Market Price Information: A Working Paper

Posted on March 8, 2013 by Jenna Burrell

Our first comparative case bringing together findings from fieldwork (by Jenna Burrell and Elisa Oreglia) among rural farmers in Hebei and Shandong provinces in China and fishermen and fish traders at Lake Victoria and Lake Kyoga in Uganda. The working paper is titled “The Myth of Market Price Information: Mobile Phones and Epistemology in ICTD.”

A brief summary of the paper is below:

The notion that farmers use mobile phones to acquire market price information has become a kind of shorthand for the potential of this technology to empower rural, low-income populations in the Global South. We argue that the envisioned consequences of ‘market price information’ to market efficiency with benefits at all income levels is a kind of myth. This myth frequently promulgated by mass media outlets such as the Economist, is also the subject of serious discussion among scholars. The idea has become a kind of boundary object recast within the epistemic cultures of economics, computer science, policy work, and development expertise. We draw from our ethnographic work (among rural agriculturalists in China and Uganda) to offer four alternatives to this myth.

We propose the following four assertions countering this myth, that:

(1) information on prices is not necessarily scarce
(2) market prices are often irrelevant or subordinate to other factors in trade related decision-making
(3) improvements in market efficiency realized by the mobile phone may not stem from the better circulation of market prices
(4) obtaining market prices is often not the most valued application of the mobile phone in trade

For further details please download the paper.

Update from the Field: Quit India demonstration

Posted on August 28, 2012 by Jenna Burrell

Editor’s Note: This is an update from the field by Janaki Srinivasan who is currently researching the fishing industry in Kerala, India and the use (broadly) of tools and technologies ranging from trawlers, nets, and GPS to the mobile phone.  Her project is funded by the Institute for Money, Technology, and Financial Inclusion (IMTFI)

Notes from attending Quit India demonstration by fishworkers in Trivandrum
9/8/2012, 11 am

I read about the fishworkers’ demonstration on several mailing lists. A fisherman in Kollam (James) had also informed me about it. The demonstration was supposed to be held in front of the Secretariat in Trivandrum.

A little past 10.30, I saw 80-100 people, men and women, walking up to a lane by the Secretariat building in Trivandrum. They were chanting slogans and held up blue flags. They formed a circle and a wooden model of a ship was placed at the center. The model had “Foreign Fishing Vessel” painted on its side. Many press photographers attended the event and were busy documenting it with photographs and by talking to people. A fisherman friend told me that the demonstration was aimed primarily to show displeasure at the Central Government’s decision to issue 77 letters of permit to foreign fishing vessels. The permits allowed these vessels to fish in Indian waters. The Kerala Swatantra Malsya Thozhilali federation, an independent trade union of fishworkers in Kerala was organizing this demonstration on “Quit India” day, August 9th, 1942 being the day that the Quit India movement started, telling the British to leave India. Today too, the protestors were asking the foreign vessels to “Quit India.” Such demonstrations were being held in various coastal cities and had been called for by the National Fishworkers Forum, of which the KSMTF was a part.

Why were foreign fishing vessels so unwelcome among these fishworkers, all of them artisanal fishworkers? (i.e., they worked with small boats, not trawlers). As the fishermen and their leaders who spoke at the event explained, foreign fishing vessels were big enough and had enough equipment that they could deplete the waters of fish for the artisanal fishermen. Moreover, because of the nature of the equipment they used, especially the nets, the ecology of the areas they traveled could potentially be drastically affected.

The high point of the demonstration was the burning of the ship model. As the model went up in flames, fishworkers chanted slogans of Inquilab Zindabad (Long Live the Revolution). The women sang revolutionary songs and some of those attending danced around the fire.

The Middleman

Posted on August 15, 2012 by Jenna Burrell

A new profile, the first in a series that will offer rich context about the lives and livelihoods of farmers, fishermen, and traders. This profile deals with a man who fills the (often maligned) role of middleman …Read The Profile…

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